Staff Writer
The Consumer Council of Zimbabwe (CCZ) has urged consumers to remain vigilant when purchasing goods, warning against counterfeit products that imitate genuine brands and potentially expose buyers to financial losses and safety risks.
In a consumer awareness message, the CCZ defined counterfeit products as goods deliberately manufactured or presented to imitate genuine products, misleading consumers into believing they are purchasing authentic merchandise.
The consumer watchdog said consumers should carefully examine products before making purchases, particularly in markets where counterfeit goods may be sold alongside genuine merchandise.
“Look for poor packaging, spelling errors, missing information, suspiciously low prices, poor-quality labels and unusual branding,” said the CCZ.
The organisation warned that counterfeit manufacturers often attempt to replicate the appearance, packaging and branding of genuine products, making it difficult for unsuspecting consumers to distinguish between authentic and fake merchandise.
It encouraged buyers to pay particular attention to product labels, packaging quality and other identifying features before completing transactions.
The CCZ also cautioned consumers against being easily attracted by unusually low prices, noting that suspiciously cheap products could be an indication that the goods are counterfeit.
Counterfeit products are a major consumer protection concern because they can undermine consumer confidence, disadvantage legitimate businesses and expose buyers to goods that may not meet required quality and safety standards.
Products such as cosmetics, perfumes, clothing, footwear, electronics and household commodities are among the goods consumers should carefully verify before purchasing.
The council urged consumers to adopt responsible purchasing habits and seek clarification from authorised sellers or manufacturers whenever they suspect that a product may not be genuine.
“When in doubt, verify before buying,” the CCZ advised.
The awareness message comes as the consumer watchdog celebrates its 70th anniversary, marking seven decades of advocating for consumer rights and promoting fair trading practices in Zimbabwe.
The organisation continues to encourage consumers to make informed purchasing decisions and remain alert to misleading business practices.
Consumers seeking assistance or further information can contact the CCZ through its public relations office on pr@ccz.org.zw, visit its offices at 35 Rhodesville Road, Eastlea, Harare, or call its toll-free numbers 8688008623 and 0714000888.
Further information is also available on its website, www.ccz.org.zw�.