Leading and independent marketing research firm Topline Research Solutions and Buy Zimbabwe now have the nominees for the 2026 Zimbrands Awards after a rigorous survey conducted in March and April this year by the top company.
The Zimbrands market survey conducted by Topline Research focused on a countrywide consumer assessment of the best performing brands in various sectors of the local economy.
Some of the key findings from the Zimbrands awards survey are customers consider price, quality, product durability before purchasing a product. Local brands also retained a stronger sense of loyalty from the consumers as they prefer locally manufactured products before making a purchase according to the 2026 Zimbrands survey.
Buy Zimbabwe Chairman, Mr. Munyaradzi Hwengwere indicated that the 2026 Zimbrands Awards preparations are now at an advanced stage, with the nominees for each category revealed.
“We are thrilled to announce the nominees for the Zimbrands Awards. These are brands that have not only demonstrated excellence in their respective industries but have also shown a commitment to improvement of quality and service delivery to the locals,” said Mr. Hwengwere.
Mr. Hwengwere underscored that honouring the local brands is a stimulus in the development of Zimbabwe’s economy through job creation and high-quality products by local companies.
“The Zimbrands Awards now in its second consecutive year, continues to be a platform for acknowledging and honouring local brands that have contributed to the growth and development of the Zimbabwean economy through providing jobs to the locals and high-quality products to the local market,” he said.
Topline Research Solutions, Chief Executive Officer Mr. Patson Gasura pointed out that the consumers were randomly picked and asked to choose their best performing products per category.
“For the Zimbrands Awards survey we used random selection to select houses, participants and households. This was done to make sure that the results are well balanced Zimbrands Awards outcomes,” said Mr. Gasura
Topline Research Solutions noted an array of the factors which consumers considered for a brand to be called best performing in the market.
“Issues like pricing, affordability, quality, durability, customer service, innovation and packaging were the most considered by the local consumers when they select a product in local shops. This is the case in the all the 10 provinces that participated in the Zimbrands Awards survey,” he said.
The Zimbrands Awards will not only honour the top performing brands, but will also inform business strategies, marketing initiatives and product development which drive local sustainability and economic development.